13 years old Finlay has always had a love for the marine environment but especially sharks. Since the age of 10 he has campaigned relentlessly to raise awareness about sharks. He has campaigned to stop restaurants serving shark fin soup and even took on Bear Grylls in 2018 over his shark dive experience at his new adventure park in Birmingham. Finlay was also awarded young animal hero of the year in 2019 and is often featured in the press for his campaigning work.
